The Problem
A new D2C skincare brand was relying solely on social media ads but seeing inconsistent results. They needed a steady flow of high-intent traffic to their website but were struggling with a high Cost Per Click (CPC) on Google.
The Tech Thrive Solution
- Performance Max (PMax) Implementation: Leveraged Google’s AI-driven PMax campaigns to show ads across Search, Shopping, YouTube, and Display.
- Negative Keyword Scrubbing: Aggressively filtered out “junk” traffic that was wasting the daily budget.
- Retargeting Funnel: Set up dynamic remarketing ads to bring back users who abandoned their shopping carts.
The Results
- 5.5x Return on Ad Spend (ROAS) consistently over 6 months.
- 50% decrease in CPA (Cost Per Acquisition).
- 20% increase in Average Order Value (AOV) through strategic “bundle” promotion ads.