The Problem
An ethnic wear brand had a large inventory but very low visibility on Flipkart. They were failing to get traction during major sale events and had several “out-of-stock” issues due to poor inventory forecasting.
The Tech Thrive Solution
- Inventory Management: Implemented a data-driven forecasting model to ensure top-selling SKUs were always in stock.
- Smart ROI Campaigns: Utilized Flipkart’s “Product Listing Ads” (PLA) and “External Marketing” to drive traffic specifically to high-margin products.
- Account Health Cleanup: Resolved pending disputes and improved the seller rating from 3.5 to 4.3 stars.
The Results
- 4x growth in daily orders during the festive season.
- Achieved “Flipkart Advantage” status, leading to faster delivery badges and higher trust.
- 65% reduction in customer returns due to more accurate product descriptions and size charts.