The Problem
A consumer electronics brand was struggling with a high ACOS (Advertising Cost of Sales) of 55%. Despite high spending, their organic rankings were stagnant, and they were losing the “Buy Box” to cheaper competitors.
The Tech Thrive Solution
- PPC Restructuring: We moved from broad-match campaigns to a “Granular Keyword” strategy, focusing on high-converting long-tail keywords.
- Listing Optimization: Rewrote titles and bullet points using high-volume search terms to improve organic relevancy.
- A+ Content Revamp: Implemented professional lifestyle images and comparison tables to increase the conversion rate (CR).
The Results
- ACOS dropped from 55% to 22% within 90 days.
- 3.5x increase in total monthly revenue.
- Top 3 organic ranking for 15+ primary category keywords.