“Should I sell on Amazon or Flipkart?” It’s the #1 question we get from Indian entrepreneurs. The truth? Both are powerhouses, but they serve different goals. In 2026, the choice depends on your product and your target audience.
Amazon: The Brand Builder’s Choice Amazon India is the go-to for premium customers. If you are building a D2C brand with high-quality packaging and a higher price point, Amazon is your home.
- Pros: Superior logistics (FBA), advanced advertising tools, and a customer base that is less price-sensitive.
- Cons: Higher competition and strict account health policies.
Flipkart: The Volume King Flipkart dominates Tier-2 and Tier-3 cities in India. If you sell mass-market products—especially in Fashion, Home Decor, or Electronics—Flipkart can drive massive volume.
- Pros: Huge reach in regional India, lower CPC for ads, and massive spikes during events like Big Billion Days.
- Cons: Higher return rates in certain categories and a slightly less “polished” ad dashboard.
The Verdict:
- Choose Amazon if: You have a unique, branded product and want to focus on high margins and global scalability.
- Choose Flipkart if: You have competitive pricing and want to capture the “heart of India” with high-volume sales.